2020 Vision: Clarity in Brand Alignment

As a leading manufacturer within the cutting tool marketplace, we have listened to your feedback regarding our brand clarity.

We acknowledge a unified appearance of our product logos will show that Dormer Pramet manufactures all our product brands – Precision Twist Drill, Dormer, Union Butterfield and Pramet.

In 2021, the Precision Twist Drill and Union Butterfield logos will evolve. They will adopt the chip - our unifying symbol across the company and product brands that communicates our promise of quality manufacturing, products and logistics.​



Frequently Asked Questions

Download FAQ pdf on the 2020 Vision.​

Updated Logo Package

COMING IN 2021​!! All logos and creative material will be updated on our B2B Support page.

The Union Butterfield and Precision Twist Drill brands are pioneer brands for the North American marketplace.

Since launching in 1885 and 1952, respectively, they represent a legacy of local support and quality tooling. Adding the chip to these logos aligns all brands visually and confirms to customers that when they add any of our tools to their shop, they add our entire team, including quality production facilities, reliable delivery and ​nationwide support.​​

The Evolution of Our Brands

If you have any questions about this transition, please reach out to any of our team members or email us at​.